Social Media Marketing

During the development process, we pay attention to page and site optimization. We ensure that your website will receives the necessary promotion, using best practice search engine optimization and social media marketing strategies once it is deployed.

The use of Facebook, Instagram, Twitter, you tube as well as Google Places, Google plus and Google ads to increase your engagement, likes and success.

If you have a facebook page, we can have a facebook icon on your site which will link to your fb page and the same for all your other social media profiles.

 

Why is it so important to do social media marketing?

Increased Brand Recognition.

Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

More Opportunities to Convert

Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.

Using social media for business boosts your site’s SEO.

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

 

Quick case study:

In less than a year we got the website for one of TCF’s clients to rank in the top 100 SERPs for 15,000 new keywords – as a result, traffic to the website has increased dramatically. A solid and consistent presence on Facebook, Twitter and other social channels was a BIG part of that success.

Users are receptive to your messages.

People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted

Social media can help you get noticed at events, and even generate earned media coverage.

Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to leverage your presence than with the help of social media. In fact, we once sent a tweet during CES that lead to a client getting a feature article written about them in Wired magazine (check out our guide to marketing your business at trade shows and events to learn how you can achieve similar results).

You can respond to problems immediately

If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away.

Study after studyhas shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).

Your competition is getting social, so you should too

Did you know that 91% of brands are using more than one social media platform?

This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.

Social media marketing will get you more sales

Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try sharing coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.

The best way to build your future is to create it