Do you plan to increase revenue from existing customers? Gain new customers? As in any new venture, the first step in succeeding in e-commerce is to set goals.
The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. E-commerce refers to the purchase and sale of goods and/or services via the internet.
Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
Why have a online shopping system ?
It's easy to get up and running.
Not only have the tools for ecommerce gotten a lot better over time, there are more of them than there ever were in the past.
From selling platforms to marketing automation and SEO tools, even bootstrappers can get up and running without breaking the bank.
The most challenging aspect of getting set up is product, but if you are passionate about a specific line of products -- especially if they have helped you personally -- it makes it much easier to walk through the process of building relationships with distributors or product sourcing.
Additionally, it's that passion that's going to drive you to do the work you need to do to build a successful business and earn the money you deserve.
The ability to earn as you sleep.
Brick by brick business building and location is of primary importance.
It can make a huge difference in terms of visibility and sales. In online shopping, you can set up a storefront, your own domain name and sell your products globally. You don't need multiple storefronts to be seen across the entire world.
The trend of "pop-up" shops are on the rise, as some merchants are choosing to meet their customers in-person with little more than a tablet, a card reader and a few sample products in hand. This means proactive ecommerce merchants can build awareness for their businesses at parks, subway stations and high visibility street corners -- without violating any regulations or laws, of course.
Ecommerce has a certain "passive" appeal to it, and while it is certainly possible to earn while you sleep, business owners should be looking to leverage technology at every turn to expand their businesses.
Eighty percent of the web population has made a purchase online.
The key as an ecommerce business owner is to establish trust and credibility with leads and customers. From developing an attractive and easily navigable website to creating content that helps your customers, there are many different aspects to earning their trust, but if you commit to constant improvement, in time, you'll build a loyal following.
It isn't too much of a stretch to say that trust is one of the most important aspects of running an ecommerce business. People clearly trust e-tailers more than they did in the past, but security and privacy concerns are still foremost in many people's minds.
You can sell more to customers down the line
Practically every ecommerce business finds that reduced friction is extremely important for making more sales. Abandoned shopping carts are a prevalent problem, and you have to have a willingness to tweak and optimize your funnel to ensure maximum conversion.
Fortunately, there are some great retargeting apps and tools, such as Cart hook,that can help with capturing customers before they're gone for good.
Content marketing is another effective way to sell down the line. You can create relevant, value-adding content pieces for your readers, capture them as email subscribers, and then let them know about sales, discounts and promotions as you run them.